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Same Person, Same ZIP, Two Very Different Health Insurance Prices

By Martin Elefant · Licensed insurance agent · Updated October 2026 · 5 min read

Here's a real pattern we see every week in your state. Same person, same ZIP code, same month — and two quotes that are hundreds of dollars apart. Here's why.

The person

A 50-year-old self-employed consultant in Houston. Healthy, no medications, earns about $110,000. No subsidy.

Quote one: the marketplace

Full-price Silver PPO-style plan from one of the major marketplace carriers in your state: around $900 a month in 2026, $5,000 deductible, network concentrated around Houston. The price has nothing to do with his health — guaranteed-issue plans can't ask.

Quote two: private shared-network

A PPO on the Cigna, Aetna and PHCS PPO network: around $450 a month, $2,500 deductible, national network. The price has everything to do with his health — he answered a questionnaire and qualified.

Why both prices are "right"

They're answering different questions. The marketplace asks "what does it cost to insure everyone?" and spreads it evenly. The private plan asks "what does it cost to insure you?" For a healthy person, the second question has a lower answer. For someone with a serious condition, it wouldn't — and the marketplace would be the better deal.

What it means for you in your state

Rules, carriers and prices vary by state — pick your state on our quoter to see exactly what's available where you live. If you're healthy and above the subsidy line, you should see both numbers before you renew. Check your options.

ME
Martin Elefant
Licensed insurance agent · NPN 20765405 · Lyons Life LLC · 1099 Private Health

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